Red Belly Active Is Expanding Internationally

The brand has had exceptional success in Australia with over 60 stores carrying the range, next stop America!

A Unique, Iconic, Aussie Born Brand

It's impossible not to feel comfortable and fabulous in Red Belly Active. The fabrics, the fit and the exceptional performance of the entire range makes it a winner for sports like golf, tennis and pickle ball.


Fantastic company to deal with. Great clothes that are made well and fit well. Lovely fabrics with cute, modern prints. So popular at our club with all ages. Bring us some more of your creative designs Red Belly. Can't wait to buy some more!


The Red belly story


Red Belly Active was founded in Australia by golfing friends and designers, Shannan and Helen. Named after the many iconic red bellied black snakes living on golf courses on the east coast of Australia, the brand is on a mission to disrupt the golf and active apparel industry with a daring and different point of view. What started as a women’s golf wear collection has now expanded into a cult lifestyle brand that includes a unique range of men’s polos and exceptional accessories such as golf towels and caps. 



Red Belly Active is designed to fit a busy lifestyle. Expertly crafted, unique and detailed; collections are based on what Red Belly customers want and love. The team takes inspiration from the latest sporting styles and trends, and each seasonal collection is designed in Australia for a global market.

A Brand on the Move


Golf. Tennis. Travel. At home. On the go. Wherever life takes you, Red Belly Active follows. The collections are designed to give free range of movement in ultimate comfort. Regardless of what sport you play, Red Belly Active empowers everyone to reach their full potential.

The brand has had exceptional success in Australia with over 60 stores carrying the range. The dedicated and growing customer base is passionate wearing clothes that help them perform at their best.

Red Belly Active is expanding internationally and looks forward to offering US customers more choice and style to dress for the game they love

Meet Helen!

Meet Helen Haynes, she is the cofounder and director of Women’s Golf Fashion Brand- RED BELLY ACTIVE. At the end of July Helen is coming to America, click play and say hello to Helen.